About the artist
Bio: I am an Italian designer based in Florence, my approach is very rigorous, I starts working the idea, transforms it through the design and research phase, removes the surface and finally represents it. Content must be able to express itself. My work are minimalist and conceptual, each work has the task of revolutionizing those who look at it, subtracting what is obvious and introducing what makes sense. Graduated in Graphic Design at Northumbria University, Newcastle (UK), I work in Italy, Spain, Portugal, United Kingdom, Germany and Hong Kong. Senior Partner of "Aiap" Italian Association for Visual Communication Design, I'm currently the founder and Creative Director of "Slum Design Studio" based in Florence. I also work as a professor at the "Istituto Marangoni" Florence.